I just saw ANOTHER ad for more promotional material. Seriously, this stuff is the glitter of the professional world right? I will admit, we all need SOME amount of everyday branded items, but when it comes to special events, everyday SWAG just does not cut it
For those that don’t know, SWAG is Stuff We All Get from businesses who want us to remember their name.
If you have any association with marketing or events (especially trade shows!) you may already be up to your ears in this stuff. It’s pricey but when it comes to brands in hands and name recognition, is there a price that’s too much? Maybe. Maybe not. BUT there are some dollars spent that definitely work better than others- especially when considering events like trade shows, brand activations and other outward focused activities. (more…)